SOFT SAVING: A GENERATIONAL WAKE-UP CALL

Soft Saving: A Generational Wake-Up Call

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success followed an acquainted pattern: gain continuously, save boldy, buy a home, and plan for retired life. But Gen Z is approaching money with a fresh viewpoint. Rather than focusing exclusively on lasting accumulation, this generation is prioritizing balance, wellness,

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